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About Dennis Taraporewala

Dennis Taraporewala has over seventeen years of international experience in Corporate Brand Strategy, Public Relations and Marketing, working in Singapore, the United States and India. He is currently a Director with Criesse Communications a boutique Brand Strategy and Public Relations company he helped co found, handling a range of clients with multi-industry exposure, based in Mumbai, India. Concurrently, he pursues a vigorous music passion playing over six instruments and composing songs, themes (sometimes for clients) and performing.

A New Microsoft Greets the World – How the Heart can Change the Mind

It was only a few years ago; I think probably 5 or 7 years, that the global giant Microsoft was ensconced in controversy over a large anti-trust legal battle. There were articles upon articles about Microsoft and Bill Gates and … Continue reading

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Creating a Brand, Is Like Raising a Child: Criesse’s Dennis Taraporewala

NOTE: Published in the advertising and marketing trade journal ADGULLY here – Creating a Brand, Is Like Raising a Child - and reproduced below: There is a huge misconception in the marketplace, with the word “brand”. What does it mean, how is it … Continue reading

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Blame: A Self Kept Burden

The outside world is deceptive in its orientation. It makes you feel, that there is something happening ‘out there’ beyond and without your reach. This deception is caused when we break our unity consciousness with all things and look through the prism … Continue reading

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The Thin Line with Lobbying

Recently lobbying has gained a whole load of currency (no pun intended) in the Indian market, with Ms. Radia in the news for probably perceived incorrect reasons. Lobbying has been defined in many ways and has a huge history. The common … Continue reading

Posted in India, Management, Marketing & Advertising, Media | 2 Comments