Category Archives: Marketing & Advertising

Poverty Consciousness, Stinginess and No Payments in India

Posted on January 16, 2012 by

India may have a 5000 year old culture, deep religious understanding and a depth of philosophical breath that may make many countries and cultures around the world feel highly superficial in emotional and cultural terms, but India continues to be a country with significant … Continue reading →

Posted in India, Management, Marketing & Advertising, Spirituality | Tagged , , , , , , , , | 3 Comments

Press Conferences – Useful?

Posted on January 6, 2012 by

Traditionally press conferences have been a useful tool to disseminate strategic information, background information to companies/new companies, present key spokespersons to the media, ensure key messages are clearly communicated or communicate something of urgency and importance. A press conference had … Continue reading →

Posted in Management, Marketing & Advertising, Media, Technology, Travel | Tagged , , , , , | 1 Comment

A New Microsoft Greets the World – How the Heart can Change the Mind

Posted on February 11, 2011 by

It was only a few years ago; I think probably 5 or 7 years, that the global giant Microsoft was ensconced in controversy over a large anti-trust legal battle. There were articles upon articles about Microsoft and Bill Gates and … Continue reading →

Posted in India, Management, Marketing & Advertising, Technology | Tagged , , , , , , , , , , , , | 3 Comments

Creating a Brand, Is Like Raising a Child: Criesse’s Dennis Taraporewala

Posted on January 19, 2011 by

NOTE: Published in the advertising and marketing trade journal ADGULLY here – Creating a Brand, Is Like Raising a Child - and reproduced below: There is a huge misconception in the marketplace, with the word “brand”. What does it mean, how is it … Continue reading →

Posted in Management, Marketing & Advertising | Tagged , , , , , | 2 Comments