When everything is brought down to its common average denominator. Common and average, is what you get. – Dennis
A client/agency connection should be treated as a true partnership, not a typical vendor/service relationship (Jeff Haden).
You cannot force your brand on the target. There needs to be a sense of discovery, mystic, storytelling. This is where PR trumps advertising.
Nothing inherently wrong with being “materialistic”. Just that the material world is only our temporary home. To pitch all bets on it, is just un-smart. If you look at the wide universe, the earth is just a speck of dust in the infinite creation of things. If you were to see the entire universe in one glance, you would be challenged to find earth in it, since it would be just so so so so small. Continue reading
Most do not know when they have a good thing going for themselves. The mind is always discontent. Quiet the mind and become content. This applies to corporations as well, who have a constant attitude and hunger for more, more, more.