Tag Archives: Brand Perception

Press Conferences – Useful?

Posted on January 6, 2012 by

Traditionally press conferences have been a useful tool to disseminate strategic information, background information to companies/new companies, present key spokespersons to the media, ensure key messages are clearly communicated or communicate something of urgency and importance. A press conference had … Continue reading →

Posted in Management, Marketing & Advertising, Media, Technology, Travel | Tagged , , , , , | 1 Comment

A New Microsoft Greets the World – How the Heart can Change the Mind

Posted on February 11, 2011 by

It was only a few years ago; I think probably 5 or 7 years, that the global giant Microsoft was ensconced in controversy over a large anti-trust legal battle. There were articles upon articles about Microsoft and Bill Gates and … Continue reading →

Posted in India, Management, Marketing & Advertising, Technology | Tagged , , , , , , , , , , , , | 3 Comments