Tag Archives: Values

A New Microsoft Greets the World – How the Heart can Change the Mind

It was only a few years ago; I think probably 5 or 7 years, that the global giant Microsoft was ensconced in controversy over a large anti-trust legal battle. There were articles upon articles about Microsoft and Bill Gates and … Continue reading

Posted in India, Management, Marketing & Advertising, Technology | Tagged , , , , , , , , , , , , | 3 Comments

Creating a Brand, Is Like Raising a Child: Criesse’s Dennis Taraporewala

NOTE: Published in the advertising and marketing trade journal ADGULLY here – Creating a Brand, Is Like Raising a Child - and reproduced below: There is a huge misconception in the marketplace, with the word “brand”. What does it mean, how is it … Continue reading

Posted in Management, Marketing & Advertising | Tagged , , , , , | 2 Comments